We likely all agree that with more caring in the world, the world will be a better place to live. But how do we care more while still attending to the bottom line?
Logic suggests that giving anything away for free is simply not going to yield a strong return on investment. Emptying out the change in your pocket to a stranger on a street corner may make you feel good but does it actually pay back? Usually, in this case, the pay back is affective but not monetary. In the case of extended enterprise learning, there is a potential for giving to give back on myriad of levels. Yes, with extended enterprise learning, giving can also be good for the bottom line.
How a Home Health Care Software Management Company Used Extended Enterprise Learning to Promote Care and Business
Frank Landale is the founder and CEO of a mid-size home health care software management company. His software helps small to midsize business owners who run regionally-based home health care operations manage their day-to-day scheduling and manage their patients’ complex individual health care needs. For example, Home Angels, a small network of 35 home health care providers, uses Landale’s software to schedule daily visits, keep track of patients’ current health care status, and coordinate referrals to doctors and other specialists. In a phone conversation with the executive director of Home Angels, Landale realized that Home Angels was only uses half the applications his software offered and in some cases, not using other applications to their full capacity.
Landale could have ignored the fact that Home Angels was not using his software as effectively as possible. After all, they were already loyal subscribers and Landale had nothing immediate to gain from educating Home Angel’s executive director and staff on how to use the software more effectively. Rather than ignore the situation, however, Landale decided to use the learning management system he had already adopted to train his own employees to help Home Angel’s employees learn how to more effectively adopt his software. What was the outcome?
First, by providing increased education using an LMS (LMS meaning?) to Home Angel’s management and frontline service providers, Home Angel’s started to work more efficiently as an organization. For example, prior to receiving additional education on how to effectively adopt Landale’s software, Home Angel’s managers had simply overlooked the fact that the software came with advanced GPS tracking. Once they started to use this feature, they immediately found that their workers were wasting far less time traveling between appointments. After all, now their appointments were now being effectively scheduled on the basis of location. With the decreased travel time, however, something else happened–Home Angel’s workers were now less rushed and spending more time with their home care patients and as a result, providing better care. While patients had previously complained about staff rushing or leaving early to get to their next appointment, patients were now raving about the quality of care.
Within six months, Home Angel’s was experiencing a major upswing in demand for their services and hiring three new full-time and six new part-time home care workers. Of course, with Home Angel’s new employees, Landale also gained nine new subscribers.
In the end, the decision to engage his client in extended enterprise learning had a impact on his client’s success and the health and wellness of his client’s patients and on his own enterprise’s success. Everyone gained and everyone gained on their own terms.
Understanding Extended Enterprise Learning in the Context of Your business
As illustrated above, there is nothing mysterious about extended enterprise learning. Extended enterprise learning management is about ensuring your clients–the people who rely on your services or products–understand them as well as you and your employees do. The payback is obvious. When your clients understand your services or products, they can use them more effectively. When they use your services or products more effectively, they are more successful and their clients are more satisfied too.
As your clients’ businesses grow, they become increasingly reliant on your services. Their growth, which you fostered through extended enterprise learning, is growth that you ultimately share.